TUESDAY, APRIL 5, 2001
Kalb Report addresses profit-vs.-quality
BY MARY VOUNG AND ICESS FERNANDEZ
Editors wrestled with the challenges of meeting the public’s expectations of news quality and Wall Street’s demand for high profits Monday at a forum led by veteran journalist Marvin Kalb.
THURSDAY, APRIL 5, 2001
Study urges editors to heed readers’ advice
BY KRISSAH WILLIAMS
Not only can newspapers survive, they can flourish by simply following advice from readers, according to a study released Wednesday at the ASNE convention.
Despite the bad news of declining readership over the past 30 years, researchers said newspapers are healthy products with an average 85 percent of the adult population using a newspaper on a weekly basis. The study gave specific strategies for attracting and retaining readers.
THURSDAY, APRIL 5, 2001
Handbook offers foundation for newsroom credibility
BY CICELY K. DYSON
Should newspaper editors bury the unrelated criminal history of an accident victim? What about providing a list of upcoming features to an advertising manager in order to sell a section better?
These cases studies, taken from ASNE’s new handbook on credibility, were examples posed to panelists at Wednesday’s session “Credibility: Bring the Conversation Back to the Newsroom.”
THURSDAY, APRIL 5, 2001
Eight ways to lure back readers
Based on its study, the Readership Institute developed these solutions to help newspapers better satisfy their readers
THURSDAY, APRIL 5, 2001
Photo Essay: Newspaper Readers
BY AMY LEANG
A look at newspaper readers around Washington D.C.
FRIDAY, APRIL 5, 2001
Jay Harris emphasizes need to balance public trust with bottom line '
BY JOHNNY LEWIS
Former newspaper publisher Jay T. Harris told editors at ASNE Friday that his decision to speak out against market pressures in the newspaper industry was not an “act of betrayal.” Rather than an act against a newspaper company, it was an “act of fidelity” to the values of journalism. “I had watched a long train of corporate abuses against the traditions and core values of a great profession and a great company,” Harris said at the organization’s closing luncheon. “I had witnessed enough.” “It was like watching a loved-one commit suicide-- unintentionally.”
