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Page Location: Home » 2001 » Newspaper Credibility Handbook
Guiding Principles for the Journalist

Author: Michele McLellan
Published: August 05, 2002
Last Updated: August 05, 2002
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By Bob Steele, The Poynter Institute

“We also can defend our coverage of conflict. We don’t need to be ashamed that we think conflict is an important element of our news coverage, so long as we don’t exalt it too much over the other elements.”

Dennis Hetzel
York Daily Record

Seek truth and report it as fully as possible

  • Inform yourself continuously so you, in turn, can inform, engage and educate the public in a clear and compelling way on significant issues.
  • Be honest, fair and courageous in gathering, reporting and interpreting accurate information.
  • Give voice to the voiceless.
  • Hold the powerful accountable.

Act independently

  • Guard vigorously the essential stewardship role a free press plays in an open society.
  • Seek out and disseminate competing perspectives without being unduly influenced by those who would use their power or position counter to the public interest.
  • Remain free of associations and activities that may compromise your integrity or damage your credibility.
  • Recognize that good ethical decisions require individual responsibility enriched by collaborative efforts.

Minimize harm

  • Be compassionate for those affected by your actions.
  • Treat sources, subjects and colleagues as human beings deserving of respect, not merely as means to your journalistic ends.
  • Recognize that gathering and reporting information may cause harm or discomfort, but balance those negatives by choosing alternatives that maximize your goal of truth-telling.

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