AP File Photo/Laurent Rebours

Newspapers turn to Starbucks in search of a reader best served

By Charla Bear/ASNE Reporter
The news industry is facing tough questions about how to maintain existing readers while attracting new ones. For answers, some analysts suggest that newspapers look to another morning ritual: coffee.

AUDIO: Venti passion iced tea lemonades, tall half-fat macchiatos (no foam) and more. Know what to order the next time you go to Starbucks.

COMING UP: Keynote address by Starbucks CEO Howard Schultz.


Noon - 1:45 p.m: Small Newspaper Luncheon

2:30 p.m. – 4 p.m.: Technology, Demography, Wall Street and Newspapers

4:15 p.m. – 5:15 p.m.: Keynote Address by Howard Schultz

6:45 p.m. - 9:15 p.m.: Opening Reception - Experience Music Project




So you're in Seattle. What will you do when the workshop is over? Read our picks for things you must see in the Emerald City.

Stuck in the hotel? You can view photos of the city.



What was the last tough decision you made for or in your newsroom?
Editor's answers



Get to know the names and faces behind the ASNE Reporter!





Slight increase in journalists of color
By Madison Park/ASNE Reporter

The total number of journalists of color in U.S. newsrooms increased nearly a half percent last year, while the overall newsroom employment remains constant, the American Society of Newspaper Editors reported in its annual census.

ASNE Press Release


Innovation, watchdog journalism top ASNE agenda
By Mary Andom/ASNE Reporter
This year's conference will stir together 200 of the nation's top editors with the innovation of Starbucks, the Web and freedom of information.


Incoming/Outgoing ASNE Presidents
By ASNE Reporters Lenore Cho & Mary Andom

After his watch as ASNE President, Rick Rodriguez keeps focus on watchdog journalism. David Zeeck has found inspiration from his college dorm room to the newsroom.
Rick Rodriguez | Rodriguez Audio | David Zeeck | Zeeck Audio


Analysts, editors see signs of hope amid decline
By Chastity Gunn/ASNE Reporter

Declining circulation figures and fleeting advertising dollars have left many journalists and media professionals pondering where the industry is headed.
Q & A with Gary Pruitt


Even in tough times, diversity issue remains
By Karen Johnson/ASNE Reporter

While the number of minorities in newsrooms have increased gradually over the years, some editors and leaders of the minority journalists organizations are concerned what the future may hold as newspapers are cutting back on training, recruiting and hiring programs that have been responsible for creating their diverse staffs.


EMP: Where ASNE members can find their inner idol
By Kellie Hwang/ASNE Reporter

ASNE members will be able to see priceless rock 'n' roll memorabilia at Experience Music Project (EMP), the $240 million museum will host Tuesday's opening reception, starting at 6:45 p.m.


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