CONTENTS
Executive Summary
Survey Results
The Premise
Audits
Selecting Sources
Best Practices: Coverage (Ideas at a glance)
Best Practices: Internal
Changing Coverage
Changing Newsrooms
Pursuing Diversity and Accuracy
Voices in the Newsroom
Appendix A: A Letter to Editors
Time-Out 2000
About this report
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Changing Coverage
Are you interested in changing how you're
approaching specific coverage areas? Please list
the specifics you hope to achieve in the next six
and in the next 18 months.
Of those responding, 84 said they want to change
their approach to coverage. They want to change
beats, change the way their staffers report the
news; they want to report on broader issues, bring
context to stories. They want to get ahead of
stories, rather than being reactive. And they want
to bring greater context to the stories in their
communities. And they want to reach further into
the community to generate listings and
announcements.
Getting out and advancing stories instead of merely reacting to them.
Encourage reporters to not merely talk to the most vocal people on an
issue, but to seek out those who are hesitant to speak out at a public
meeting. Demand reporters not merely gravitate toward the people who
look like them. 
-- Rebecca Collier, managing editor, The
(Fishers, Ind.) Daily Ledger
For us, it's mostly a matter of building expertise. 
-- David Fritz, managing editor, The (Staunton,
Va.) Daily News Leader
We have made a conscious effort to seek 'good' stories to provide a
greater balance in the coverage that we must do to do our jobs.

-- Kathy Spurlock, executive editor, The
(Monroe, La.) News-Star
City Hall -- more of an urban issue/neighborhood social sources. Switching
approach to emphasize doing good. 
-- Eileen Lehnert, managing editor, Jackson
(Mich.) Citizen Patriot
We would like to perhaps 'adopt' different areas of the community, holding
community forums and assigning reporters specifically to those neighborhoods
where we want to intensify coverage. 
-- Diane Zapata, assistant city editor, The
Bakersfield Californian
Go back to top
The Times, among other things, has launched its much publicized, much
discussed Latino initiative. 
-- Craig Matsuda, Los Angeles Times
It's awkward to have a yes or no on this one. We're a small paper, with
very limited resources. We can't really shuffle beats, but we can educate
and sensitize each reporter, and hope they'll do a better job of expanding
their network of sources. 
-- Diane Barney, managing editor, The
(Vacaville, Calif.) Reporter
Become less reliant on officials and more inclusive of under-covered
citizens of our community. 
-- Bob Zaltsberg, editor, (Bloomington, Ind.)
Herald-Times
We'd like to cover ethnic communities when they aren't in trouble --
our coverage is too crime- and crisis-focused. 
-- Debi Licklider, new initiatives editor, The
Philadelphia Daily News
Again, deeper discussion may lead us to such changes. We may well seek
community advice by reviving a reader diversity panel. We have sent
metro editors to training on how to deal better with the Asian communities
in our area. We have put a greater emphasis on reader demographics that
should give the staff a better idea of the fault lines. 
-- Bob Woessner, training editor, (Green Bay,
Wis.) Press-Gazette
'Changing' may be too strong a word. Certainly, we see a need to modify
and adapt our coverage in all areas to reflect a variety of demographic
changes our audience is experiencing. Does this mean reorganizing beat
structures? Probably not. It does mean doing more to encourage reporters
to diversify their contacts -- not just ethnically, but in terms of
interest, age, religion and the vast array of activities that make up
the social fabric of a community. It also means encouraging reporters
to step out of their individual comfort zones when finding people to
interview at events or when finding experts to comment on events in
the news. 
-- Jim Slusher, assistant managing editor for
training and staff development, The (Arlington
Heights, Ill.) Daily Herald
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We are interested in doing a better job of covering the 'social fabric'
of our community -- those organizations and individuals in our communities
who operate outside the government structure. " -- Bruce Gaultney,
executive editor, Ocala (Fla.) Star-Banner
We need to convey to our staff that though the numbers of Asian, Hispanic
and other ethnic groups are still low in metro-Atlanta, these communities
are growing quickly and we need to have our paper reflect that change.

-- Angela Tuck, news personnel manager, Atlanta
Journal and Constitution
We would like to embrace a 'big-picture' approach on all the beats,
so we're putting the pieces of the puzzle together for readers rather
than making them do the work. We've found that many of our stories need
some perspective that gives readers a sense of place, history and humanity.
During the next year, we will focus more on achieving that goal, so
our stories, regardless of from which beats they come, give readers
a bigger sense of the community at large and how the smaller pieces
fit into it. 
-- Deanna Bottar, deputy metro editor, (Utica,
N.Y.) Observer-Dispatch
Include more inner-city coverage and feature more local people.

-- Teresa Wilson, The Asheville (N.C.)
Citizen-Times
We are not so much interested in changing present procedures but how
we can do the jobs we do now better. 
-- Mervin Aubespin, associate
editor/development, The (Louisville, Ky.)
Courier-Journal
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We want to reflect life in our area. That means greater coverage of
the people and issues in rural communities and varying socio-economic
classes. 
-- Noel Nash, managing editor, (Florence, Ala.)
Times Daily
We are a small daily with a reporting staff stretched thin and it's
a huge challenge to pick up a lot of the stories we'd like to do. Specifically,
we want to look more closely at: The plight of senior citizens in our
community, especially as there is no public transportation. Seniors
who are forced to quit driving basically give up their freedom. Those
lower on the socio-economic scale. Churches and religion. The Nez Perce
Tribe. Feminism and women. 
-- Jeanne M. DePaul, feature sections editor,
Lewiston (Idaho) Morning Tribune
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Photo by Bob Pepping, Contra Costa Times
Features reporter Vera Chan records content
observations made by colleagues during a Time-Out
session at the Contra Costa (Calif.) Times
Reporters need to vary the venues where they go for news. They need to
attend more community functions and fewer government functions. They need
to cultivate sources on the phone that are just 'ordinary' people who
are engaged in the community, but not necessarily in the political process.
This requires following up on unusual angles in stories, even after the
stories are published. 
-- David Otter, editor, The Newport (R.I.)
Daily News
We are working on this for many reasons-generally re-examining our coverage.
Breaking more stories, coordinated statewide. Less officialdom, more
'what it means' coverage. 
-- Melissa Jordan, managing editor, assistant
chief of bureau, AP, San Francisco
We need to have our reporters focus less on what's going on inside buildings
and more on what's happening on street corners. 
-- Larry Olmstead, managing editor, The Miami
Herald
Our paper should put an emphasis on soliciting (and finding on our own)
news of accomplishments in minority communities. We should make an extra
effort to look for minority concerns in some of the main government,
school, judicial stories and issues we cover. 
-- Curtis Coghlan, editor, The (Lafayette, La.)
Daily Advertiser
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