| Tips for minority recruiting
Published: April 03, 2001
Last Updated: April 30, 2002
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- ATTEND ASNE regional job fairs. The job conferences are one of the best, low-cost methods to meet and mingle with job seekers, college advisors, and other newspaper recruiters.
- CONTACT colleges and universities near your newspaper with large minority enrollments. College professors can point out good candidates for your openings.
- WORK with local community organizations to identify hometown talent. Develop a source list of high school counselors, civic groups, churches, and fraternal organizations to tap for names of potential candidates.
- GET HELP from minorities already on staff. Newspaper employees from all departments can help get the word out to friends, neighbors, or relatives.
- NETWORK with regional offices of minority journalists associations. Attend regional and national conventions of minority journalists’ associations when the events are held near your newspaper.
- ADVERTISE your internships in all the right places – journalism schools, college student newspapers, minority student journalism organizations, and your own newspaper.
- USE job banks sponsored by minority journalists associations and some newspaper
consortiums.
- FOLLOW UP on contacts made at job fairs, journalism schools, minority associations. Show commitment to diversity from the top, and encourage it among mid-level department editors too.
- DEVELOP a long-term strategy. Make contact with minority students at a local high school, even junior high, to encourage them to think about journalism as a career. Track good prospects, so when a position opens, you have a candidate ready. Be prepared to deal with bias from inside and outside the newsroom.
- TREAT all applicants the same. You don’t have to lower your standards to hire a minority staffer. You likely will have to aggressively recruit minorities through new approaches, but that’s where the difference ends.
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