Ten Lessons from ASNE’s Leadership Conference

• Motivate others through recognition of great work. Focus on strengths, not weaknesses.
• Show optimism about our business. Replace fear with passion.
• Focus on talent. Hire for it. “Cast” for it. Learn from those doing the best work.
• Lead more outside the newsroom. Lead more inside the newsroom.
• Be more visible and “high touch.”
• Talk and model “to-die-for” values.
• Tell stories about the value of our work and the direction we’re headed.
• Follow The Platinum Rule: “Do unto others as they would like done unto them.”
• Coach and develop middle managers.
• Proselytize — preach the joy and importance of journalism — to our staffs, owners, communities and to each other.