Last Updated: August 16, 2001
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An American Editor
David Stoeffler
Birthday: March 8, 1959
Hometown: Mount Hope, Wis.
Married: Since 1978 to wife, Rose
Children: Christine, 22
Self portrait: Loves hamburgers and fries, likes to be in charge, has
lots of ideas, frequently frustrated by inaction or delay.
Bad habit: Too little exercise, poor diet.
Pet peeve: People who see conspiracies where none exist.
Most dangerous story: Standing on top of a nuclear reactor during an
emergency shutdown (of course, there really was no risk — just perceived danger).
My newspaper’s strength: Employees who care.
Worst part of the job: Meetings where nothing gets accomplished.
Best part of the job: Hiring or promoting good people.
Vacation spot: Yosemite or any place with water or mountains.
Books at bedside: “How to Think like Leonardo DaVinci” by Michael Gelb;
and “Kennedy” biography by Ted Sorensen.
Best advice I could give a 20-year-old: Find something you enjoy doing,
then do it as well as you can.
My trademark expression: “Are we having fun yet?”
My best asset is: Following through on my commitments.
Behind my back, employees say: He spends too much time in his office.
I wish I were a leader like: My boss, Bill Johnston, who does the best
job providing feedback to people.
My most difficult decision as a leader: Sticking with an employee performance
evaluation that I expected would eventually lead to the employee filing a lawsuit
against us.
My worst decision as a leader: Not finding a way to hire Brant Houston
(now executive director of IRE) when he was interested in a job while I was
city editor at the Wisconsin State Journal in Madison.
Tips on leadership: Be open to criticism and honestly try to adjust
or change in response. Give people a vision and a reason why change is needed.
What I worry about most is: Finding a balance between work and personal
goals.
I’m happiest when: Someone I hired or promoted does a good job.