To a new editorial writer:

1. Use simple, declarative sentences and action verbs.
2. Remember that most arguments have more than one side and that your side is more effective when you recognize other sides and take them into account.
3. Given a choice, two short editorials are better than one long one.
4. Answer your own phone; talk to everyone.
5. Don’t try to go too far too fast.
6. Don’t be intimidated by ideologues.
7. Overdress a little.
8. Do not think of publishers and newsies as two-dimensional characters.
9. Beware of allegories and satire. Some readers never understand.
10. Consider that delicious understatement can be more devastating than bombast.
11. Don’t strain for metaphors. If they don’t come naturally, they sound childish.
12. Don’t go out of your way to write editorials you don’t agree with. Either you will sound unenthusiastic, or you will sound as though you are trying to ridicule the position by exaggerating it.
13. Be kind and honorable.
14. Read. Listen to talk shows. Hold your nose and watch television.
15. Strive for grace and economy of expression.
16. Accept criticism graciously.
17. Always make time for yourself and your loved ones. Don’t neglect old friends. Make new ones whenever you can.
18. Write occasionally about nature. Or about memories.
19. Travel as much as possible.
20. Always remember that you have a peer group of prognosticators who are always glad to share their opinions.

— Frank Partsch editorial page editor The Omaha World-Herald