| Recommendations for combating liberal or other political labeling of the press
Published: January 01, 1997
Last Updated: May 26, 1999
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Recommendations for combating liberal
or other political labeling of the press
An affirmative approach to restoring media credibility requires an effort
by all concerned parties — the media, the public and those who feel aggrieved.
Here are my recommendations:
Recommendations for the news media
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Publish and respond to charges of media bias, whether from the left or
right.
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In light of persistent criticism and demagoguery about political bias among
reporters, it is vital to explain the standards used in hiring reporters
and to assure the public of their commitment to fairness.
For the public
-
Personal efforts by individuals to be more "media literate" are needed,
either through individual initiative, school or organizational programs.
Educated people in the media age should be able to navigate the media system,
seek out quality information and opinion and to understand the process
of news gathering and dissemination.
-
Through use of print and electronic ombudsmen, letters columns or op-ed
pages and other feedback, readers and viewers should ask questions about
media portrayals and potential sources of bias.
For aggrieved parties
-
Those who have a dispute with the media should continue to counter unfavorable
or inaccurate coverage with evidence to the contrary.
-
They should also invite media executives and reporters to explain their
basis for coverage of issues and views.
— Everette E. Dennis
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