| The write stuff - Wall Street Journal’s headlines shine brightly
Author: Brian Cooper
Published: April 01, 1998
Last Updated: May 20, 1999
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The write
stuff
Wall Street Journal’s headlines shine brightly
By Brian Cooper
It’s baseball season, so we’ll lead off with a homer of a headline from
last season:
WWW: Astros rule the Metscape
By Steve Schaffer, Houston Chronicle, after the Houston team swept
a three-game series against the New York Mets.
***
Staying on the sports page, Bill Handleman of the Asbury Park Press
of Neptune, N.J., filed this haunting lead after the New York Giants
fell to the visiting Minnesota Vikings:
"The ghosts returned to Giants Stadium yesterday. They had a parade.
... They were all out there in the rain and the cold, these gremlins who
surface now and then to torment the Giants."
***
A lead from the You’re-Not-Kidding Department:
"It was about the time a large alligator swam by a stranded Glenn Gardner
that he realized he was in serious trouble."
By Nanette Woitas, The Tampa (Fla.) Tribune, recounting the story
of a boater who was rescued 26 hours after his storm-tossed antique powerboat
sank in a ’gator-filled Florida lake.
***
Mike Lonsford of the Houston Chronicle wasn’t hot-dogging it when he
produced this headline over a compilation of readers’ comments on area
restaurants:
Wieners and losers: new Coney disappoints
***
The Wall Street Journal consistently publishes some of the best headlines
in newspapering. The editors highlight the best of their best in the in-house
newsletter, "Style & Substance." Here are some recent examples:
Restaurants Bring In da Noise to Keep Out da Nerds
By Melinda Beck and Jesse Lewis.
For Bagel Chains, Investment May Be Money in the Hole
By Sheila Courter.
In Chimp Sell-Off, Military Finds It Has Monkey on Its Back
By Ken Wells.
Open and Closed: Genuine Competition In Local Phone Service Is a
Long Distance Off
By John Bracer
Inside the Cell: Innovative DNA Test Is an ID Whose Time Has Come
for the FBI
By Steve Alder
When ‘Chainsaw Al’ Puts Pen to Paper, It Can Be a Massacre
By John Blanton, on an article about Sunbeam’s Al Dunlop’s tirade
against Waste Management’s Steve Smith.
***
Turning from one of the nation’s largest newspapers to a smaller publication,
here’s a headline from The Index-Journal of Greenwood, S.C.:
In the garden of good and medieval
By Joe Sitarz, on a feature about the development of what could be
the first garden of its type in the United States.
***
Company touts TNT tenderizing
Blowing up beef may make waves in meatpacking
By Dave Sowders, Houston Chronicle, on a report on the Hydrodyne
process, which uses a small amount of dynamite to tenderize beef.
***
Don’t you blow it. Remember to send in your staff’s best headlines and
leads to The Write Stuff!
Cooper is executive editor of the Telegraph Herald, Dubuque, Iowa.
Contact him at P.O. Box 688, Dubuque IA 52004-0688 or bcooper@wcinet.com
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