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Page Location: Home » Archives » The American Editor » 1998 » July-August
It's a sin to write a boring editorial

Author: Maura Casey
Published: August 19, 1998
Last Updated: May 20, 1999
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Editorials with fangs

I love writing editorials. But, God, how I hate reading most of them. mToo many are ponderous incantations to the status quo. They’re as bland as a bowl of warm custard.

For the life of me I can’t figure out why this is so. Opinion writers in America can write without fear. We can name names and publish what would get journalists elsewhere a bullet to back of the head. We’re the lucky ones. Why not use our freedom? What’s the fun of having the First Amendment if we melt into inconsequential, inoffensive babbling?

I know, I know. Some editorials do make a difference. One of the best examples is The Orlando (Fla.) Sentinel’s 1988 Pulitzer-Prize winning editorial series by Jane Healy, titled, "Florida’s Shame." In take-no-prisoners prose, it connected the dots between developers responsible for pollution and their political cronies in the legislature. She published pictures of those attacked and included everything but their mothers’ phone numbers. The series was fearless and made a difference.

When it’s not possible to write editorials that expose corruption and storm conventional wisdom, I aim for writing editorials that elicit emotion; they make readers feel sad, glad, or mad and — most important — make readers think.

Passion is good. So is writing short editorials; they tend to be better written and are more considerate of readers’ time.

Allowing our jobs to become routine will destroy our ability to make change. What a blessing our jobs are. Just think: we could have wound up as blanchers on the snow pea line of a canning factory. Yet we’re not; we are paid to make a difference.

Let’s do that.

Casey is associate editorial page editor of The Day, New London, Conn.

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