Last Updated: May 20, 1999
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Training
Small Newspapers Committee report finds that training
is a miniscule amount of a newsroom budget; do you have some low-cost training
ideas that don’t show up on a budget?
In survey after survey, the same themes emerge.
The surveys document what most editors know from experience that:
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Recruiting, retention, training and workload cause major anxiety.
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The credibility and quality of their news reports causes worry.
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Bottom-line management has left them feeling that they are without the
resources to get the job done well.
Staff issues topped the list of concerns editors at small newspapers cited
in a survey conducted by ASNE’s Small Newspapers Committee and published
in the 1998 report "The Challenges Facing Today’s Small-Newspaper Editors."
Seventy-three percent of editors who responded said their greatest
concerns include recruiting and retaining the best people, motivating them
and training them.
Financial concerns relating to circulation, advertising revenue, managing
their budget and inadequate staff pay, were second on their list of worries.
Content issues were third. Editors at 80 percent of newspapers with
a circulation of 50,000 or less worry about the quality of reporting and
writing, whether the content is relevant and whether news stories are accurate
and comprehensive.
In a 1995 stress survey by The Associated Press, editors reported that
the credibility of the newspaper and self-imposed standards of quality
are primary causes of stress. The same survey found that editors believe
companies are increasingly focused on the bottom line, sometimes sacrificing
overall quality. The survey also found that staffing issues, especially
being understaffed and having a high turnover rate, are among the major
contributors to stress.
In a 1993 APME journalist-satisfaction survey, journalists indicated
that having the opportunity to grow is one of two key "drivers’’
of job satisfaction. In other words, those journalists who lacked opportunities
for professional or intellectual growth were more likely to be dissatisfied,
the survey found.
It should come as no surprise, then, that editors reported in the ASNE
Small Newspapers survey that they spend only 3 to 4 percent of their editorial
budgets on staff training. To make matters worse, when budgets are cut
back, the training budget is usually among the first items to go, despite
the fact that well-trained and motivated staff members produce a better
newspaper. Editors know that, of course. They also know budgeting realities
aren’t likely to change.
So those who gathered in April for the Small Newspapers Committee meeting
in Washington decided to ask editors to contribute their best in-house,
low-budget training ideas to share with other editors. The committee also
plans to put together a resource list of books, Web sites, tapes or other
low-cost training materials.
Based on the lists, the committee plans to put together a daylong workshop
using the ideas to do in-house training and mentoring. Once the bugs have
been worked out, the plan is to make the workshop available to other press
organizations for their annual or semi-annual meetings. The committee’s
primary objective is to promote the idea that there should be an atmosphere
of continuous training and learning in newsrooms.
We plan to have the training ideas, the resource list and the workshop
ready to share at the 1999 ASNE convention in San Francisco. The training
ideas and resource list will be mailed to those who can’t attend the convention.
If you or your company have succeeded in putting together a low-cost
training program that has motivated your staff and improved the quality
of your newspaper, please share your ideas. Or, if you have found
books, tapes or Web sites that are especially helpful, please send the
information to Susan Kille at the address below.
Training can’t relieve all the stress or answer all the concerns editors
have, but it can go a long way to improving quality and staff morale.
Susan Kille, Editor, NYTRENG Wire & Graphics Network, New York
Times Regional Newspapers, 229 W. 43rd St. Room 943, New York NY 10036
or e-mail Kille@ nytimes.com.
Franklin, chair of the Small Newspaper Committee, is editorial page
editor of the Asheville (N.C.) Citizen-Times.