Author: Paula Ellis
Published: February 08, 1999
Last Updated: March 02, 1999
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Getting what you want and need

The relationship between the editor of a newspaper and its publisher is the heart and soul of the matter. I wouldn’t dare try to argue in an editor’s magazine about whether publishers have hearts or souls. But I know that it takes a strong partnership to lead a vital and successful newspaper. Neither person can do it alone.

So what are the ingredients of this relationship and how can you build it?

• The first step is to believe. That may sound simple and Peter Pan-like. But too often the relationships don’t work because one person or both simply don’t want them to. The reasons are many, ranging from genuine value clashes to careerism and ego. Whether noble or self-centered, these things that divide must be honestly confronted by leaders who act always in the interest of the newspaper and its stockholders.
• The second step is to commit. Believe that the success of the newspaper hinges on the quality of this relationship and commit to making it strong. Unfortunately, in our angst-ridden business today, the master narrative about editors and publishers suggests this isn’t possible because the two don’t share the same values. This sturm and drang is cloaked in the language of righteousness and provides comfort to those who fear change. Still, there are many committed editors and publishers working in partnership to build the value of journalism in our communities.
• My final suggestion is to live your passion. Model through every action, great and small, the values you hold dear. Evangelize. I have always liked budgets since my early days of reporting because they are a statement of values and intent. Strip away the rhetoric, follow the money and you can learn what people really believe in. Walk the talk or be found out.