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Page Location: Home » Archives » The American Editor » 1999 » September
Iowa’s journalistic past comes alive in project

Author: Ross M. Hagen
Published: September 23, 1999
Last Updated: November 09, 1999
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Journalism history

Oral histories from dozens of journalists document what it was like to cover the state, work in its newspapers and broadcast its news

If you don’t think things have changed in our nation’s newsrooms, ponder this quote from a veteran Iowa journalist — “Years ago, sexual harassment was a favorite intramural sport, all in fun of course, in and out of the newsroom.”

This eyebrow-raising observation by 96-year-old Carl Gartner is among many documented by the Iowa Journalists Oral History Project, the brainchild of University of Iowa journalism professors Stephen G. Bloom and Hanno Hardt.

Women journalists were especially challenged in the all-male (or nearly so) newsrooms of the day.

Gartner, author of the sexist quote, spent most of his career with The Des Moines (Iowa) Register and Tribune, where he retired as editor of its magazine.

He recalls that in his time few if any women held top jobs: “I heard one editor, commenting on the ability of a woman who had been promoted to head the women’s department, say, ‘She runs that department just like a man.’ I can imagine what reaction such a remark would bring from all the women’s organizations these days.”

Mary M. Bryson, a longtime reporter at the Register and Tribune recalls being one of six women in the newsroom — all working for the society department.

“We were treated very respectfully and very kindly,” she says. “In fact, I think they were very protective of us. But they paid us half as much as any man in the newsroom.”

The Iowa oral history project is the nation’s first systematic effort to collect oral histories of rank-and-file journalists in a single state and rural newspaper editors. Bloom says. Spanning three generations, the project aims to provide a national model for other areas in recording the work and working conditions of journalists during the 20th century.

With its 39 dailies and 296 weeklies, Iowa is the perfect place to base the study, Bloom says.

“This plethora of newspapers makes the state a national laboratory for studying the unrecognized and unheralded creators of the ‘primary documents’ used by historians and other scholars to unearth a community’s stories,” he says.

Launched with a $4,000 start-up grant from the Iowa Newspaper Foundation and an $11,500 grant from Iowa’s state historical society, the project will collect and maintain the oral histories so they can be researched by scholars.

Bloom, an ex-newspaper reporter in Dallas and Los Angeles, joined the Iowa journalism faculty in 1993. Hardt, a 33-year veteran on the faculty, is known for his research in journalism labor history. Brian Thomas, an Iowa-based oral historian, is the project’s coordinator.

The professors developed 14 topics for the more than 120 journalists to discuss. These included job duties, pay, working conditions, ethics, socializing with other journalists outside of the office, objectivity, changing technology and its effect on the reporters and editors, and how journalism itself has changed in their time. A group of journalism students questioned the participants on videotape.

The interviews reveal the great affection these seasoned journalists have for their craft.

Al Pinder, 78, editor and publisher of the weekly Herald Register in Grinnell, Iowa, was trained as an accountant but got into the newspaper business by marrying the publisher’s daughter. He has never regretted it. “In the newspaper business, I have had a front row seat,” Pinder said. “I learned to love the newspaper business, but at the same time, I think the way of small town life also had an influence on it. As a newspaper person, if you are into it and do what you should be doing, you suddenly become a part of everything that goes on in town.”

Like most veteran journalists interviewed, Pinder takes a dim view of the way some modern-day reporters cover stories. “It becomes a frenzy. They all go after it. I think it is much more fun to pursue your job and act towards people as you would want them to act toward you.”

Bryson, asked about the difference in the way news was covered then and now, she said the main news section “didn’t go in much for scandals. And, the society section was to make everybody happy. We didn’t seem to care about the poor people. And, news was not as personalized. Reporters just told the facts. They didn’t try to get their own opinions into it as some of these stories do today.”

One rising star in the ’50s and ’60s was thrilled just to get started, describing getting hired at the Register and Tribune as “incredibly heady.”

James Flansburg, a former ASNE  member, landed the job fresh out of the University of Iowa in 1957 and went on to become the paper’s chief political reporter, editorial page editor and a columnist before retiring in 1995.

“Nothing was asked of you except to go out and find the news, write it and make sense of it,” he says. “They put your name above it and pay you for it.” He sounds as if he would have done it for free.

During that period at the papers, he says, “If you had a reporter who knew something about something, to hell with all the niceties. You just got him or her on that story.”

Not nowadays, says Carolyn Cole Gage, 58, owner, editor and publisher of the weekly Villisca (Iowa) Review.

“A lot of fun has gone out of newspapering. It’s a hard-scrabble business now,” she says.

But it’s a business that is tied closely to its community. As an important person in the community, editors and publishers are often asked to do more than cover their area.

Edwin J. Sidey, owner and publisher of the Greenfield (Iowa) Free Press since 1955, says many weekly newspaper editor-publishers can’t help becoming involved in local government.

“You have got to be there, really, when the news is made and that means school board meetings, council meetings and county business. ... And you are always hit on to serve,” said Sidey, who sat on his county’s school board for more than a dozen years.

Sidey said that his paper still covers stories much the way it did in the ’60s, except for “the small, personal things, like a birthday party for a 10-year-old. ... I still think that is the grist of the news and we ought to be doing a better job of it. People want to know, in Greenfield, Iowa, why that cluster of cars was out in front of Mrs. Jones’ house last week.”

Hagen, a longtime AP newsman and editor, is a free-lancer. Contact him at 319/354-9327 or rmhagen@ aol.com.
 

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