Last Updated: March 27, 1997
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The ASNE Foundation is seeking newspaper corporate and foundation gifts to support a huge study of media consumption and newspapers' competitive advantages. Undertaken with the Newspaper Association of America, the study is one of the newspaper industry's most ambitious research project to understand and serve its customers.
Some 3,000 respondents will be interviewed. The project will cost around $190,000, for which ASNE Foundation has committed to raise at least $60,000, according to Edward Seaton, editor-in-chief of The Manhattan (Kan.) Mercury and president of the ASNE Foundation.
"We are continuing to push for greater newsroom diversity, to help newspapers respond to an increasingly diverse readership," Seaton noted. ASNE expects to channel about $334,000 into newsroom diversity efforts in the current year.
"These initiatives are crucial to the future of newspapers. ASNE is committing its own talent and resources to work on these projects," Seaton and Bob Giles, editor and publisher of The Detroit News, said in a letter to potential contributors.
Members were asked in December to consider personal contributions to ASNEF.
These gifts are used solely to support the projects of the ASNE committees,
according to Seaton. Most member contributions are in the $150-200 range, he
said. "Please send in your gift as an early 1997 contribution, if you didn't
respond to the 1996 gift request," he said. 
