Published: March 26, 1996
Last Updated: March 27, 1997
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Once there was an editor at a large competitive metro who annually gathered the top 10 single-copy-selling issues of his newspaper that year and analyzed what made them must-reads. After years of looking at what people wanted and giving them that, his paper became the best-read paper in the market. After a few more years, that market became one paper less competitive. With that in mind, The American Editor asked editors at several papers to share their top-selling issues of the year, why they think they sold well and what kind of system their newspaper has in place for capitalizing on this knowledge.