LEVERAGING NEWSPAPER ASSETS
A report prepared for:
The American Society of Newspaper Editors
and
The Newspaper Association of America
 By:
Clark, Martire & Bartolomeo, Inc.

Summaries
It's Time to Build on our Strengths
 
 

Highlights
 
 

Detailed findings
Media Usage Patterns
 
 

Media Audiences
 
 

The Hierarchy of Expectations
 
 

The Perceived Strengths And Weaknesses Of Newspapers: A Conceptual Scheme and an Overview
 
 

The Positive Side of the Balance Sheet
 
 

The Middle Ground
 
 

Weaknesses of Newspapers
 
 

Prime Prospects Analysis
 
 

Media Dominance and Its Impact on Perceptions
 
 

Newspaper Readership, Interests, Needs and Reader Evaluation Among Men and Women
 
 

Interests, Needs and Expectations of Single Copy Buyers and Subscribers
 
 

Methodology