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Page Location: Home » 1999 » Examining Our Credibility: Perspectives of the Public and the Press
Table 10

Published: August 30, 1999
Last Updated: January 03, 2000
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Table 10
WHICH SOURCE IS BELIEVED? (2)
"Let's pretend that you heard a report on an evening TV news program about an attempted robbery at a local bank, and that 5 people were shot and killed in the attempt. The next day, your local newspaper reported that 3 people were shot and killed. Which news report are you more likely to believe?"
Total Public
Television
23%
Newspaper 60
Both 1
Neither 6
It depends 4
Don't know 6
"Why would you tend to believe that source more?" (multiple responses accepted)
Believe TV Believe Newspaper
Better facts (net) 44% 88%
Had more time to investigate 8 71
Got later, more up-to-date news/things could have changed 11 30
Knew that the reporter was actually there/on the scene 25 5
Personal faith in source (net) 14% 14%
Just trust that source more 6 12
They're more careful with facts/more accurate 4 1
Just my instinct/hunch/knowledge 4 1
Evidence (net) 23%
Could see the film/video 23 -
Don't Know 10 2

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