| Table 20
Published: August 03, 1999
Last Updated: January 03, 2000
Printer-friendly version
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| Table 20 |
| DEMOGRAPHIC CHARACTERISTICS |
| (All percentages read vertically) |
Total market |
Media blame justified |
Media easy target |
Media biased Agree |
Media biased Disagree |
| Base (% of market): |
100% |
58% |
29% |
78% |
17% |
| |
| Men |
48 |
49 |
48 |
50 |
43 |
| Women |
52 |
51 |
52 |
50 |
57 |
| Age 18-34 |
32 |
31 |
37 |
32 |
30 |
| 35-44 |
22 |
23 |
20 |
23 |
18 |
| 45-54 |
17 |
18 |
14 |
17 |
17 |
| 55 and over |
29 |
28 |
29 |
28 |
35 |
| Median age |
42 |
43 |
41 |
42 |
46 |
| Some high school or less |
8 |
7 |
9 |
6 |
11 |
| High school graduate |
31 |
29 |
32 |
30 |
36 |
| Some college/trade school |
27 |
28 |
27 |
28 |
25 |
| College graduate or more |
34 |
36 |
32 |
36 |
28 |
| White-collar (prof/mgrl/tech/sales) |
40 |
44 |
38 |
43 |
35 |
| Blue-collar/Service worker |
24 |
25 |
24 |
23 |
21 |
| Retired/other unemployed |
36 |
33 |
38 |
34 |
44 |
| Democrat |
35 |
34 |
39 |
34 |
40 |
| Independent |
26 |
25 |
27 |
26 |
27 |
| Republican |
31 |
32 |
28 |
32 |
27 |
| No party affiliation |
8 |
9 |
6 |
8 |
6 |
| White |
84 |
86 |
80 |
85 |
82 |
| African-American |
9 |
9 |
10 |
9 |
7 |
| Hispanic |
4 |
3 |
7 |
3 |
7 |
| Other |
3 |
2 |
3 |
3 |
4 |
| HH income <$25,000 |
19 |
18 |
21 |
18 |
21 |
| $25,000-$49,999 |
35 |
34 |
36 |
34 |
37 |
| $50,000-$74,999 |
25 |
26 |
24 |
25 |
25 |
| $75,000 or more |
21 |
22 |
19 |
23 |
17 |
| Median income |
$47.3k |
$49.0k |
$44.9k |
$48.8k |
$44.6k |
|
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