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Page Location: Home » 1999 » Examining Our Credibility: Perspectives of the Public and the Press
Table 25

Published: August 03, 1999
Last Updated: January 03, 2000
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Table 25
PERCEPTIONS OF NEWSPAPERS
"Now I'd be interested in your opinion of daily newspapers. Even if you don't read a newspaper regularly, I'd like to know your impressions based on what you may have seen or heard. Do you think that daily newspapers..."
Total Public
Really understand, OR 61%
Don't really understand the issues that are important to your local community 29
Don't Know 10
Make objective decisions, OR 32%
Make biased decisions about what news to publish? 56
Don't Know 12
Provide fair and balanced reporting, OR 47%
Provide unfair and unbalanced reporting of groups that they might disagree with? 41
Don't Know 12
Allow advertisers' interests, OR 50%
Don't allow to influence news decisions? 32
Don't Know 18
Tend to be more politically liberal, OR 46%
Tend to be more politically conservative than you are? 34
Don't Know 20
Are concerned mainly with the public interest, OR 30%
With making profits? 59
Don't Know 11
Pay too much attention, OR 40%
Pay too little attention to covering ethnic and racial groups? 28
Don't Know 32
Run lots of articles that are written in a way that...
Respects the intelligence of their readers, OR 50%
Are 'dumbed down' and don't respect readers' intelligence? 38
Don't Know 12

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