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Page Location: Home » 1999 » Examining Our Credibility: Perspectives of the Public and the Press
Table 33

Published: August 03, 1999
Last Updated: January 03, 2000
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Table 33
MISLEADING HEADS
"In your experience, how often do you find misleading headlines in a newspaper -- headlines that make a story seem quite important, but then when you read the story you discover it wasn't such a big deal after all?"
(newsroom wording) "…headlines that 'hype' a story that, in fact, doesn't warrant it?"
Total Public Total Newsroom
Almost every day 18% 7%
More than once a week 30 22
A few times a month 28 36
A few times a year 13 23
Almost never 11 12
"Over the past few years, is it your sense that misleading headlines are appearing ... than they used to?"
More often - 16%
About as often - 50
Less often - 16
Don't know - 18

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