| Table 48 |
| THE IMPACT OF EXPERIENCE |
| (All percentages
read vertically) |
Total Public |
Was subject or source
|
Not subject but had knowledge |
Not subject, but had no knowledge |
| Base (% of market): |
100% |
31% |
28% |
41% |
| |
| Find more than once a week
... |
| See
misleading headlines |
48 |
50 |
53 |
42 |
| See mistakes in spelling/grammar |
35 |
43 |
35 |
29 |
| See factual errors |
23 |
30 |
23 |
17 |
| |
| Believe that... |
| Sensational stories get
lots of news coverage because they're exciting, not important. |
49 |
55 |
52 |
41 |
| It's easy for special interest
groups to manipulate the press. |
29 |
35 |
31 |
22 |
| It's easy for me to spot when
the personal bias of a reporter shows up in a story. |
25 |
32 |
25 |
20 |
| The major job of newspapers is
to get the facts right, not interpret the news. |
46 |
53 |
46 |
42 |
| This country is governed
my a small group of powerful people, and what public wants/does has little
effect. |
29 |
22 |
29 |
33 |
| People get a higher quality of
news coverage if there's more than one paper in a market. |
37 |
40 |
42 |
31 |
| Papers frequently over-dramatize
news to sell more papers. |
36 |
39 |
40 |
31 |
| Journalists pay more attention
to what editors, not readers, want. |
24 |
26 |
29 |
18 |
| Journalists enjoy reporting on
personal failings of public figures. |
27 |
31 |
25 |
24 |
