| Table 50 |
| PERCEPTIONS OF NEWSPAPERS |
| |
| (All percentages read vertically) |
Total Public |
Was subject or source |
Not subject but had knowledge |
Not subject, had no knowledge |
| Base (% of market): |
100% |
31% |
28% |
41% |
| |
| Which is closer
to your opinion of daily newspapers... |
| Really
understand
the issues that are important to your local community, OR |
68 |
65 |
63 |
74 |
| Don't
really understand the issues that are important to your local community |
32 |
|
|
|
| Make
objective
decisions about what news to publish, OR |
36 |
32 |
32 |
42 |
| Make
biased
decisions about what news to publish |
64 |
|
|
|
| Provide fair and balanced
reporting even of groups that they might disagree with, OR |
53 |
47 |
50 |
61 |
| Provide unfair and unbalanced
reporting of groups that they might disagree with |
47 |
|
|
|
| Run lots of articles that
are written in a way that respects the intelligence of their readers, OR |
57 |
53 |
53 |
63 |
| Run lots of articles that are
"dumbed down" and don't respect readers' intelligence |
43 |
|
|
|
|
| Would
you prefer your daily newspaper to... |
| Simply provide good news reporting
on
local community problems, OR |
41 |
48 |
40 |
35 |
| Get involved in
trying to help solve local community problems? |
59 |
52 |
60 |
65 |
| Devote more news coverage to
stories important to the society overall OR |
58 |
62 |
63 |
52 |
| Devote more news coverage
to human interest stories about the lives of average people? |
42 |
38 |
37 |
48 |
Note: "Don't know" responses were eliminated and the base adjusted to 100%
