| Table 53
Published: August 03, 1999
Last Updated: January 03, 2000
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|
| Table 53 |
| DEMOGRAPHIC CHARACTERISTICS |
| |
| |
Counties |
| (All percentages read vertically) |
Total market |
Urban (A) |
Suburban (B) |
Small (C) |
Rural (D) |
| Base (% of market): |
100% |
40% |
30% |
15% |
15% |
| |
| Men |
48 |
48 |
47 |
48 |
49 |
| Women |
52 |
52 |
53 |
52 |
51 |
| Age 18-24 |
12 |
12 |
13 |
12 |
11 |
| 25-34 |
20 |
21 |
20 |
22 |
17 |
| 35-44 |
22 |
23 |
22 |
20 |
22 |
| 45-54 |
17 |
17 |
17 |
15 |
16 |
| 55-64 |
11 |
11 |
11 |
11 |
11 |
| 65 and older |
18 |
16 |
17 |
20 |
23 |
| Median age |
42 |
42 |
42 |
42 |
45 |
| Some high school or less |
8 |
5 |
7 |
9 |
15 |
| High school graduate |
31 |
24 |
28 |
41 |
46 |
| Some college/trade school |
27 |
28 |
31 |
22 |
23 |
| College graduate or more |
34 |
43 |
34 |
28 |
16 |
| Professional/technical/managerial |
28 |
33 |
28 |
26 |
17 |
| Clerical/sales |
12 |
15 |
12 |
11 |
8 |
| Blue-collar |
15 |
10 |
16 |
19 |
19 |
| Service worker/other employed |
9 |
9 |
9 |
5 |
11 |
| Retired |
20 |
18 |
19 |
17 |
28 |
| Other unemployed |
16 |
15 |
16 |
22 |
17 |
| Democrat |
35 |
40 |
30 |
33 |
34 |
| Independent |
26 |
27 |
27 |
27 |
22 |
| Republican |
31 |
25 |
34 |
33 |
34 |
| No party affiliation |
8 |
8 |
9 |
7 |
10 |
| White |
84 |
77 |
88 |
90 |
91 |
| African-American |
9 |
13 |
7 |
5 |
5 |
| Hispanic |
4 |
6 |
4 |
2 |
2 |
| Other |
3 |
4 |
1 |
3 |
2 |
| Household income <$25,000 |
19 |
11 |
20 |
23 |
35 |
| $25,000-$49,999 |
35 |
32 |
36 |
37 |
36 |
| $50,000-$74,999 |
25 |
26 |
27 |
24 |
17 |
| $75,000 or more |
21 |
31 |
17 |
16 |
12 |
| Median income |
$47.3k |
$56.5k |
$45.9k |
$43.3k |
$35.7k |
|
|
