| Table 65 |
| READER CONTACT |
| |
| "Over the last six
months, how many times have you personally talked to a reader on the phone,
or responded to his or her email message?" |
| |
Total Newsroom
|
| Over 24 times (more than once
a week) |
51%
|
| 18-24 times (about once a week) |
13
|
| 12-17 times (about twice a month) |
9
|
| 6-11 times (about once a month) |
7
|
| 1-5 times (less than once a month) |
10
|
| Less frequently than that |
10
|
| |
| "Thinking about
the most recent time that you talked to a reader who was complaning about
how a story was covered, or something they saw in the paper that they they
didn't like. Which of these phrases is closest to the way you responded?" |
| Listened and tried to explain
what happened |
89%
|
| Apologized without explaining
any further |
1
|
| Routed the call to someone else
to handle |
7
|