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Page Location: Home » 1999 » Examining Our Credibility: Perspectives of the Public and the Press
Table 9

Published: August 03, 1999
Last Updated: January 03, 2000
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Table 9
WHICH SOURCE IS BELIEVED? (1)
"Let's say that you read in a daily newspaper that interest rates were going to rise by 2 percentage points by June. That evening, you heard on the evening news that interest rates were going to rise by only 1 point by June. Which news report would you be more likely to believe?"
Total Public
Television
40%
Newspaper
31
Both
1
Neither
16
It depends
5
Don't know
7
"Why would you tend to believe that source more?" (multiple responses accepted)
Believe TV Believe Newpaper
Better facts (net) 46% 50%
Had more time to investigate 19 41
Got later, more up-to-date news/things could have changed 24 7
It was a better informed reporter 3 2
Personal faith in source (net) 47% 46%
Just trust that source more 22 25
Just my instinct/hunch/knowledge 10 9
They're more careful with facts/have more reliable sources 8 5
It's in print - 5
Just habit 4 2
They have more comprehensive coverage 3 -
Evidence (net)
3% 1%
Matched another report I saw/heard 3 1
Don't Know 8 8

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