Last Updated: October 02, 2007
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Want to increase traffic and loyalty to your newspaper’s
Web site?
Promote credibility and emotional connection. Sign up for
one of the upcoming ASNE seminars: Growing Your Online Audience.
Newspaper
Web sites are experiencing explosive growth, especially among the young, affluent
and those leaving print behind.
We all know that a Web site won’t succeed if it’s just an add-on.
In
order to grow audience, those who work at newspapers and online must know the
audience.
At regional, low-cost seminars, explore strategic
options for news Web sites — including how they complement print operations.
Media
companies must drive compelling content and user experiences that motivate
usage and return.
Participants will learn:
- Key online
experiences for Internet users.
- How online
experiences are different from print.
- How online
staffs can best utilize creative tools.
- How to meld
theory and best practices.
Let us introduce you to a new-product development process that focuses on
overall strategy and a step-by-step framework. Return home with tools to
teach your colleagues and quickly apply to the Web and more traditional platforms.
The
seminars also will help you build on your paper’s existing business
plan to attract new audiences and maintain current ones.
Here are the answers to frequently asked questions.