Want to increase traffic and loyalty to your newspaper’s Web site?

Promote credibility and emotional connection. Sign up for one of the upcoming ASNE seminars: Growing Your Online Audience.

Newspaper Web sites are experiencing explosive growth, especially among the young, affluent and those leaving print behind.

We all know that a Web site won’t succeed if it’s just an add-on.

In order to grow audience, those who work at newspapers and online must know the audience.

At regional, low-cost seminars, explore strategic options for news Web sites — including how they complement print operations.

Media companies must drive compelling content and user experiences that motivate usage and return.

Participants will learn:

• Key online experiences for Internet users.
• How online experiences are different from print.
• How online staffs can best utilize creative tools.
• How to meld theory and best practices.
  

Let us introduce you to a new-product development process that focuses on overall strategy and a step-by-step framework. Return home with tools to teach your colleagues and quickly apply to the Web and more traditional platforms.

The seminars also will help you build on your paper’s existing business plan to attract new audiences and maintain current ones.

Here are the answers to frequently asked questions.